The Nintendo Switch has had a fantastic first ten months on the market, selling approximately 10 million units in nine of those months. It has once again achieved another landmark, this time in regards to the US Sales for home consoles. As of the current figures, the Nintendo Switch has sold 4.8 million units in America, which puts it above all other home console systems – including the PlayStation 4 and the Wii. So what exactly is the significance of this?
It proves to a large extent that this system has been a huge success, both on a commercial and quality basis. The appeal and overall attraction of their first party titles, such as Breath of the Wild and Mario Odyssey, added to the brilliantly clear and simple advertisements make for a perfect match. A significant factor could also be mentioned about the portable nature that this system is providing, offering a totally different and new experience to otherwise old titles. If you consider the failures of the Wii U, most notably Nintendo’s droughts in games and lack of strong marketing, you begin to see that the Nintendo Switch is heavily changed and improved on those fronts. Each month has been packed with content, whether that first party games, affordable indie titles or ported third parth titles, and the adverts have really accomodated for every and all audiences. The 60% attach rate of Mario Odyssey in the US, and 55% attach rates of both Breath of the Wild and Mario Kart 8 Deluxe are clear evidence that the games are the primary driving force here, complemented by the concept and promotion.
This success will also be integral to developers, including those within Nintendo themselves. They now understand what they must achieve in order to be successful with this console, so it is simply a case of replicating that this year with other titles of similar quality and ensuring that they sustain a schedule. This could be the deciding factor to third party developers that still haven’t taken the chance, one being Activision. A sales figure so tempting surely can’t go amiss here, not when money is to be made and business exists. If the player base continues to grow and develop at this pace, it is likely that we will see even more games arriving and more production funds being spent on specifically tailoring content for the hybrid system. It may take some time to be fully realised, but it’s definitely a stepping stone.
We shall have to wait for the coming months to truly understand the intentions of Nintendo for 2018, but these sales figures reiterate that this system was an unexpected success in every sense. Either way, what a fantastic start to the year for Nintendo!