Nintendo Switch Sales Explode in Japan 

It was an inevitable turn of events. Nintendo was gearing up for a moment like this, and the launch of Splatoon 2 and their boost of stock allocation within Japan for the week proved a particularly effective strategy in gaining a large amount of players in a very short amount of time. This week was always going to be a huge selling point for the Switch in Japan; the idea of the inky shooter really has everyone eager to get their hands on the system. So, let’s get down to the figures.

The Nintendo Switch sold approximately 98,000 in this week alone – a significantly large improvement over the previous figures of around 30,000. It is a clear indicator that Nintendo had been attempting to provide a much more substantial allocation of stock for this particular week in preparation for the release of such a strong system seller like Splatoon 2 has proven to be. The question of whether this is a sign of Nintendo’s improving stock situation or an anomaly that only happened this week really remains a mystery, although it definitely gives fans a little bit of hope to latch onto that maybe – just maybe – there are more systems ready and waiting to go. If Nintendo have the stock ready, they could quite easily sell 70,000 each week in Japan alone. Either way, it’s going to be an incredibly interesting topic of discussion next week when the figures are released for the following week’s sales, where the question will finally be resolved.

On top of all this, there’s even more positive news. Splatoon 2 sold approximately 640,000 physical copies in Japan on the first weekend of sales, a significant increase from the original’s approximate 150,000 on launch weekend. Don’t be surprised if this game reaches six to eight million units sold in the Switch’s life cycle, as these figures truly show just how much demand there is for it. Hopefully these statistics will give Nintendo a further incentive to renew their confidence in the series and make a third entry a few years later. 

Nintendo have another heavily influential franchise in their arsenal now and the sales numbers for this week show that the Japanese market truly adores it. Now the only concern remaining is the allocation of stock on the market and whether Nintendo can deliver the systems to meet the extremely high demand. With these sales, absolutely anything is possible.

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